Privacy & T&Cs
Privacy Policy

Trust is a founding principle of our mission at WhatMatrix. We are committed to gaining and maintaining your trust by following a core set of Privacy Principles.

Transparency: WhatMatrix provides clear notice of its privacy practices through a single Privacy Policy. We strive to adopt industry best practice throughout the site with clear notification whenever personal data is collected.

Control: Whatmatrix will not share your personal data with any third-parties unless authorised by you.

Access: WhatMatrix enables you to update or disable the contact information you have provided through our Web Sites.

Security: Whatmatrix has adopted commercially reasonable information security policies and practices to help protect your information. We have adopted industry best practices such the use of secure certificate encrypted browser sessions

Detailed Privacy Policy:


WhatMatrix Ltd (“WhatMatrix” or “we”) owns the website and interactive online services (individually the “Service”; together the “Services”), including, without limitation, technical comparison and analysis tools, communication tools, message boards, social networking features, personalized content and any other features, content or applications offered from time to time by Whatmatrix including when the Services are accessed via the Internet, mobile or other device.

As set forth in our Terms of Use the Services are general audience sites which are not targeted to children, and WhatMatrix does not knowingly collect personal information from children under 13 years of age

This Privacy Policy applies to each visitor to and user of the Services (individually “User” and collectively, “Users”), including both those who use some of the Services without being registered (“Visitors”) and those who have registered (“Members”) to obtain additional functionality or participate in an activity on the Services. By visiting or using the Services you are agreeing to abide by this Privacy Policy.

This Privacy Policy describes WhatMatrix’s collection and use of Users’ personal information (e.g., information that identifies a specific person, such as full name or email address) where that information is not otherwise publicly available on the Services. It also describes generally WhatMatrix’s practices for handling non-personally identifiable information (e.g., interests, demographics and site usage) to the extent such information is associated with a particular User.

  2. “Registration Information” is the information that Users provide to WhatMatrix: (a) to register for certain Services, for example, saving a comparison report, or providing feedback on comparison data ; or (b) to contribute to the site (invitation only) through the publishing of comparison data & articles. Registration Information may include one or more of the following: email address, first/last name, and time zone.
  3. “Profile Content” consists of information Members may choose to add to their member profile, including a Member’s profile picture or avatar, user name, personal URL, stated location, gender, online addresses, social media contact information (i.e., LinkedIn name, twitter name, and the like) and free-form content such as a Member’s Bio, signature, and similar information. A Member’s Profile Content is always public and available to anyone, including other users, search engines, advertisers, third-party application developers, and anyone else with access to the Services. Profile Content may be displayed in search results both on the Services and on external search engines.
  4. “Public Site Content” consists of information you disclose in public areas of the Services, such as Contributor Content, Blogs and any other community areas. Please be aware that Public Site Content is always public and available to anyone, including other users, search engines, advertisers, third-party application developers, and anyone else with access to the Services. Public Site Content may be displayed in search results both on the Services and on external search engines.
  5. “Correspondence” consists of information you disclose when you contact WhatMatrix, for example, for customer service purposes.

When users access the Services, we may collect certain non-personally identifiable information about those visits. For example, in order to permit your connection to the Services, our servers receive and record information about your computer and browser, including potentially your IP address, browser type, and other software or hardware information. If you access the Services from a mobile or other device, we may collect a unique device identifier assigned to that device or other transactional information for that device in order to serve content to it. We also may use cookies and other tracking technologies (including browser cookies, pixels, beacons, and Adobe Flash technology including cookies), which are comprised of small bits of data that often include an anonymous unique identifier. Websites send this data to your browser when you first request a web page and then store the data on your computer so the website can access information when you make subsequent requests for pages from that site. We may use these technologies to collect and store information about your usage of the Services, including your actions while using the Services, such as pages you have visited, product comparisons you have run, as well as other anonymous, non-personally identifiable information. WhatMatrix may also use cookies and similar tools to relate your use of the Services to personal information obtained from you or a third party.

Most browsers are initially set to accept cookies, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information. Please note that by blocking any or all cookies you may not have access to certain features or personalization available through the Services.

To improve the quality of the Services, we may supplement the information we collect with information from third parties. If you access the Services through a third-party connection or log-in, we may also collect your user ID and/or user name associated with that third-party service (eg LinkedIn), or any information you have made public in connection with that service or which the third party shares with partner services.


We do not share your personal information with third-parties unless authorised by you

We provide services where personal information can be sent to third parties, for example, if you request to be contacted by a third party for product information. This requires explicit consent to the forwarding of information.

We may use aggregated, anonymous data about use of and activity on the Services to assist us in monitoring and improving the services and such data is not subject to this Privacy Policy. We do not share your personal information with third parties, but we may share anonymized or aggregated information with them to improve the relevancy of products you see on the Services.

There may be instances when WhatMatrix may disclose user information without providing notice or choice, including situations where WhatMatrix has a good faith belief that such disclosure is necessary in order to: (i) protect or defend the legal rights or property of WhatMatrix, our employees, agents and contractors (including enforcement of our agreements); (ii) protect the safety and security of users of the Services or members of the public; (iii) protect against fraud or for risk management purposes; or (iv) comply with the law or legal process.

Merger or sale of assets. If WhatMatrix sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, WhatMatrix may transfer your information to the party or parties involved in the transaction as part of that transaction.


This Privacy Policy is the primary means by which WhatMatrix provides you with notice about its collection and use of your personal information. Whatmatrix will not use your personal information in a manner different from what is described in this Privacy Policy without your permission.


WhatMatrix may change this Privacy Policy at any time and the changes will become effective on the 15th day after posting the revised Privacy Policy (the “Effective Date”). You are responsible for checking periodically for changes and your continued use of the Services after the Effective Date indicates your acceptance of the new Privacy Policy.

This Privacy Policy was last revised on April 10, 2015.

The Effective Date of this Privacy Policy is April 25, 2015.


WhatMatrix operates websites hosted in Europe. Depending on your country of residence, the submission of personally identifiable information to our sites may involve some transfer of Personal Information to the European Union. You understand and consent to having any Personal Information you provide transferred to and processed in the European Union. You should be aware that privacy laws in Europe may not be the same as those in your country of residence.


The Services may also be linked to sites or services operated by third parties, and may carry advertisements or offer content, functionality, contests, or applications developed and maintained by third parties. WhatMatrix is not responsible for the Privacy practices of any such third parties, and once you leave the Services via a link or enable a third-party service, you should check the applicable privacy policy of the third-party site.


WhatMatrix uses commercially reasonable administrative, technical, personnel and physical measures to safeguard user information in its possession against loss, theft and unauthorized use, disclosure or modification.

Terms Of Services

Our goal at is to provide a trusted source of information on Information Technology to enable you to make informed decisions. Our vision it to enable this through a platform for nominated contributors to publish their product knowledge and insight, which benefits from peer review and feedback.

To protect the reputation and maintain the integrity of the information WhatMatrix publishes,  we have adopted clear standard on the appropriate use of our analysis and reports.

Our terms and conditions are intended to authorise the use of the information to an internal or limited Audience (your internal associates, customers or prospects). Making this website available to you free of charge, you agree that by accessing and using our web site (“the Site”) at and all the material and information provided on it (the “Content”) you will be bound by these terms of use (“the Terms”) that appear below


Website Content and Copyright:

This Website is the property of WhatMatrix and is protected by U.K. and international copyright law and conventions. WhatMatrix grants to User the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by WhatMatrix. 

The copyright of the material contained on, in, or available through this Website is owned by or licensed to WhatMatrix. All rights are reserved. You do not have any right, interest or title in or to the Material unless otherwise expressly indicated. Please see our Usage guidelines for more information on licence

CONTENT SUBMITTED TO THE WEBSITE Information, data, text, software, graphics, video, messages or other materials may be posted or uploaded (in public or privately) on to designated areas of certain of the WhatMatrix website. Any information, data, text,  software,  graphics, video, messages or other materials which are posted or uploaded on to the Whatmatrix site or Server or otherwise transmitted through this is referred to as“Content”. WhatMatrix does not guarantee the accuracy, integrity or quality of such Content. WhatMatrix shall have the right (but not the obligation) in its sole discretion to delete, edit, lock, move or remove any Content without notice. Without limiting the foregoing, WhatMatrix shall have the right without notice to record the IP address from which any Content is posted or uploaded to or otherwise transmitted through any WhatMatrix Site or Server and to lock or remove any Content which violates these Terms and Conditions or is or may be irrelevant, out of date, inappropriate or objectionable in any way whatsoever or in respect of which WhatMatrix receives any complaint (whether valid, justified or not).

If you upload, post or otherwise transmit any Content to any WhatMatrix Site or Server (including, without limitation, if you post a message to a bulletin board or chat forum, upload files, input data, or engage in any other form of communication through any WhatMatrix Site) you are wholly responsible for it. You hereby: (a) grant Whatmatrix an exclusive irrevocable, perpetual, royalty-free right to use, distribute, copy, edit, adapt, license, distribute, transmit, publish, publicly perform or display any such Content in any form or medium anywhere in the World; and (b) irrevocably and unconditionally waive any moral rights or similar rights you have in any Content pursuant to the Copyright, Designs andPatents Act 1988 (as amended, superseded or replaced from time to time) (the “Act”) or equivalent legislation anywhere in the World.

Changes or Updates to the Website

WhatMatrix reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.

Disclaimer of Warranties:

Whatmatrix does not make any warranties, express or implied, including, without limitation, those of merchantability and fitness for a particular purpose, with respect to this Website

Accuracy of Information:

While the information contained on this Website has been obtained from sources believed to be reliable, Whatmatrix disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links:

This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. Whatmatrix does not endorse, sponsor or accept any responsibility for these third party websites. Users agree to direct any concerns relating to these third party websites to the relevant website administrator.

Disclaimer and Limitation of Liability:

In no event will WhatMatrix be liable for: (a) damages of any kind, including without limitation, direct, incidental or consequential damages (including, but not limited to, damages for lost profits Limitation of Liability: business interruption and loss of programs or information) arising out of the use of or inability to use this Website, or any information provided on this Website, or (b) any claim attributable to errors, omissions or other inaccuracies in the information provided on this Website.

Termination/Access Restriction

We reserve the right, in our sole discretion, to terminate or restrict your access to the Site at any time, without notice. We have no obligation to maintain content or to forward any unread or unsent messages to you or any third party.

Intellectual Property

All mentioned logos, copyrights, trademarks and service marks are those of their respective owners.

Privacy Statement

User’s right to privacy is of paramount importance to WhatMatrix. When you register to use our Website, WhatMatrix will ask you to provide a valid email address and additional optional information such as your name, organization, and other related details. WhatMatrix will use this information to provide you with a more personalized online experience, as well as to keep track of what topics are of interest to our Users. WhatMatix will not share this information with any third party

Data Usage Guidelines

This section provides guidance on the use of WhatMatrix data and details on the general terms and licences applicable when using the content accessible on the WhatMatrix website.

1.0 General usage guidance

1.1 Internal use licence (Data use for internal documents)

1.2 Commercial licence (Limited Audience Documents)

1.3 Syndication publishing

1.4 External Citation use

Social media

1.0 General usage guidance

You are permitted to access the Site, including the written text, graphics, data, images, illustrations, marks, logos, sound or video clips, photographs and/or other works (singly or collectively, the “Content”) solely for your or your organization’s internal information purposes. Additional use of the whatmatrix data is defined by specific WhatMatrix licences

The following general conditions apply subject to the Whatmatrix licences policies:

You agree to maintain all copyright, trademark and other notices on the Content. You may not copy, transmit, reproduce, publicly display, perform, distribute, alter, transmit or create derivative works of any Content or any portion of or excerpts from the Content in any fashion that is not authorized by WhatMatix in these Data usage guidelines.

Quotes and/or excerpts must be attributed to content published on Quotes found in Media or third-party sources are not allowed.

WhatMatrix data or analysis may not be used to endorse a vendor, product or service, or to criticize a vendor’s competitor. No company-, product-, or services-specific excerpts are allowed.

All excerpts must be lifted verbatim, in their entirety, and appear accurately with all relevant context. You may not paraphrase.

Consultant quotes are not allowed. Only content that has been published formally as comparison analysis may be used; this means that informal comments made by WhatMatrix contributing consultants in any forum or blog may not be quoted.

External citation to the Content is subject to WhatMatrix licencing and Citation Policy as set forth below.

1.1 Internal use licence (Data use for internal documents)

To utilise whatmatrix data for internal documents you must have registered with WhatMatrix and accepted our site terms and conditions. This constitutes acceptance of our licence to use WhatMatrix data and reports solely for your or your organization’s internal information purposes

Neither you nor your organization may use any Content or any excerpt from any Content to promote your or your organizations’ products or services.

1.2 Commercial licence (Limited Audience Documents)

Documents which are not distributed to the general public are considered “Limited Audience documents”; they are available only to a limited audience of the client’s own clients or prospects. These documents include only:

Documents or presentations tailored to a specific prospect or client organization (for example, RFPs, RFIs)

Reports created as deliverables in a custom consulting engagement

The Commercial licences authorises you to utilise WhatMatrix comparison reports or quote analysis in “Limited Audience” documents, as long as:

You comply with the provisions of this Copyright Policy, including the guidance set out in below.

You may not commingle WhatMatrix  data with any other source.

To ensure complete context, you must include comparisons information, time frame, and Whatmatrix terminology

When using data from preliminary/draft comparisons analysis, state this clearly in the documents.

You may include all elements available in Whatmatrix exported reports in your document

When including your own chart or graphic based on WhatMatrix data, include the following disclaimer along with the attribution:
Charts/graphics created by [Company name] based on WhatMatrix Analysis data. Source: WhatMatrix Ltd, [title], [Consultant name(s)],[publication date].

When providing your own data points alongside WhatMatrix (understanding your data cannot be commingled with WhatMatrix’s), include the following attribution: “Calculations performed by [company name].”

WhatMatrix comparison reports MUST prominently display the following disclaimer within materials:
WhatMatrix does not endorse any vendor, product or service depicted in its comparison publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Whatmatrix analysis consist of the opinions of the WhatMatrix contributor community and should not be construed as statements of fact. WhatMatrix disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

The following disclaimer should be included in documents where the WhatMatrix name or any analysis data will appear, in a format that can be readily viewed by the reader:

All statements in this report attributable to WhatMatrix represent [Enter Client Name’s] interpretation of data and viewpoints published as part of a registered service by WhatMatrix Ltd., and have not been reviewed by WhatMatrix. Each WhatMatrix report speaks as of its original publication date (and not as of the date of this [presentation/report]). The opinions expressed in WhatMatrix reports are not representations of fact, and are subject to change without notice.


Commercial licences are available in the following offerings. Contact WhatMatrix for more details

1)     Individuals (basic yearly subscription)

2)     Enterprises (Range of user “seats” on yearly subscription)

1.2 Syndication Licence

If you licence the publishing of analysis and data from Whatmatrix (“Syndication service”), the terms of use for those Services will be set forth in a separate contract between you and WhatMatrix. These TERMS OF USE will not in any way change or limit your rights and obligations under your WhatMatrix syndication contract.

1.3 External Citation use

All external use of the WhatMatrix name, analysis and logo must be pre-approved by WhatMatrix, except for “Limited Audience” Documents (outlined above), corporate micro-blogs and personal blogs/micro-blogs, are authorised to include quoted materials without approval, provided copyright  parameters are followed.

1.3.1 Commercially marketable assets

Whatmatrix assets are made available for external marketing through commercial offering such as WhatMatrix enhanced listing. During the contract period you are licensed to create marketing assets depicting the “top-rated” logo, use the logo for online marketing campaigns or display it at events. You are not allowed to create any new marketing assets depicting our logo or use the logo in marketing campaigns after the expiration of the commercial contract.

“Top-rated” logo usage guidelines

You must include the required clear space around the “Top-rated” Logo (regardless of year).

1.4 Social Media

In addition to Section 1:
If you would like to reference the WhatMatrix brand or intellectual property on a corporate blog, personal blog or micro-blog, you do not need to seek permission.

Company Information

This Site is owned and operated by WhatMatrix Ltd whose registered office is 53 Bothwell Street, Glasgow, G2 6TS, United Kingdom and registered number is SC488021 (see All references to “we” or “us” refers to WhatMatrix Ltd

Last Updated: April 2015

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